About Us

Ice and scale have been dealt with the same way for decades. We're determined to change that.

Headshot for Brian Huskinson
Brian Huskinson
Ph.D. in Applied Physics from Harvard. 5 years at McKinsey & Company.
Headshot for Hadi Ghasemi
Hadi Ghasemi
Professor of Mechanical Engineering at the Univ. of Houston. Ph.D. Univ. of Toronto. MIT Postdoc
Headshot for Sahar Qavi
Sahar Qavi
R&D Manager
Ph.D. in Chemical Engineering, New Mexico State University
Headshot for Peyman Irajizad
Peyman Irajizad
Scientist and Co-Founder
Ph.D. in Mechanical Engineering, Univ. of Houston
Headshot for Steven Soriano
Steven Soriano
Materials Engineer
M.S. and B.S,. Class of 2022, Univ. of Houston
Elemental Coatings (formerly known as SurfEllent, LLC) was founded in 2018. Our original technology, which was invented in the laboratory of our Chief Technology Officer, Prof. Hadi Ghasemi, is exclusively licensed from the University of Houston. The technology demonstrates world-class performance when it comes to preventing ice and scale buildup on a variety of surfaces.

We have a number of different formulations of our product, utilizing different chemistries for different applications. We've worked with many large corporate partners and small businesses to develop custom formulations that solve specific issues. If you have icing or scaling issues, please reach out and we can work to find a solution together.
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